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Information We Collect

We collect information in multiple ways, including when you provide information directly to us; when we passively collect information from you, such as from your browser or device; and from third parties.

Information You Provide Directly to Us

We will collect any information you provide to us. We may collect information from you in a variety of ways, such as when you: (a) create an online account, (b) make a purchase, (c) contact us or provide feedback, (d) subscribe to our newsletter, or (e) opt-in to text message updates. This information may include but is not limited to your name, email address, phone number, mailing address, payment information, and your geographic location.

Information that Is Automatically Collected

• Device/Usage Information: We may automatically collect certain information about the computer or devices (including mobile devices or tablets) you use to access the Services. This includes IP addresses, location information (by country and city), unique device identifiers, IMEI and TCP/IP addresses, browser types, browser language, operating system, mobile device carrier information, and behavioral analytics data regarding how you interact with our website.

• Cookies and Other Tracking Technologies: We use internet server logs, cookies, and tracking pixels to recognize your computer, store your preferences, enhance your user experience, and perform analytics. You can change your browser settings to block cookies, though some features of our Services may become unavailable. For more information, please read our Cookie Policy.

Information from Third Parties

To the extent permitted by law, we may collect information from public sources, social media platforms, and marketing research firms to verify identity, protect against fraud, or update business details.

How We Use Your Information

We may use the information we collect from and about you to:

• Fulfill the purposes for which you provided it.

• Provide and improve the Services, including developing new features, securing the platform, and providing customer support.

• Process transactions.

• Send you information about your interaction or transactions with us, account alerts, or newsletters to which you have subscribed.

• Comply with the law and protect the safety, rights, property, or security of L & M Tax Plus, our users, and the general public.

Text Messaging Section (SMS)

If you choose to receive text messages from L & M Tax Plus, we will use your mobile number only to communicate regarding our services. For more information, please refer to the next section.

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When We Disclose Your Information

We may disclose and/or share your information under the following limited circumstances:

• Service Providers: We may disclose your information to third parties who perform services on our behalf, including, without limitation, Santa Barbara Bank, customer support, data storage, data analysis, and legal services. (Note: This excludes your SMS opt-in data, which is never shared with third parties for marketing purposes).

• Legal Compliance and Protection: We may disclose your information if required to do so by law or on a good-faith belief that such action is necessary to comply with legal processes, protect the rights and safety of L & M Tax Plus, or prevent fraud and malware.

• Business Transfers: In the event of a merger, sale of assets, or due diligence transaction, customer information may be disclosed or transferred as a business asset.

• Consent: We may disclose your information to any third parties based on your explicit consent to do so.

Online Analytics

We may use third-party web analytics services (such as Google Analytics) on our Services to evaluate usage trends and assist with fraud prevention. To prevent Google Analytics from using your information, you may install the official Google Analytics Opt-out Browser Add-on.

Your Choices and Data Subject Rights

• Email Unsubscribe: You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of our emails or by emailing lmtaxplus@gmail.com.

• Account Preferences: You can update your account information or adjust preferences by logging into your online portal settings.

• EU Data Subject Rights: Individuals in the European Economic Area (EEA) have legal rights to access, correct, restrict, or delete their personal data. To exercise these rights, please email us at lmtaxplus@gmail.com.

International Transfers

We may share your information with trusted service providers or business partners in countries other than your country of residence. By providing your information, you acknowledge that it may be processed in jurisdictions that have different data protection laws.

Security Measures

We have implemented technical, physical, and organizational security measures to protect against the loss, misuse, and alteration of your information. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

Children

The Services are intended for users over the age of 18 and are not directed at children under the age of 13. If we become aware that we have collected personal data from a child under 13 (or under 16 in the EU), we will take steps to delete it as soon as practicable.

Data Retention

We retain the information we collect for as long as necessary to fulfill the purposes set forth in this Privacy Policy or as long as we are legally required or permitted to do so.

Third-Party Links and Services

Our website may contain links to third-party services or social media buttons. L & M Tax Plus is not responsible for the privacy practices of third-party websites, and we encourage you to read their privacy policies.

Changes to this Privacy Policy

We will continue to evaluate and modify this Privacy Policy as our services expand. We will post any updates here and change the "Last Updated" date. If we make material changes, we will provide notice as required by law.

Questions About this Privacy Policy

If you have any questions about this Privacy Policy or our privacy practices, you can contact us at: lmtaxplus@gmail.com.